Jobs
The Everson Museum is a Syracuse architectural icon designed by internationally known architect I.M. Pei.
Within this extraordinary workplace, you’ll find a team-based office environment, endless opportunities to learn and grow, and creative staff members with a diverse group of voices. Staff members enjoy a variety of special benefits including free parking, discounts in the Museum Shop, café, and on adult and youth classes, as well as a robust paid-time-off policy.
Our competitive compensation package includes health and dental insurance and a 403B retirement program. Salary commensurate with experience.
Everson Museum of Art is committed to maintaining a work place free of unlawful discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, military status, including past, current or prospective service in the uniformed services, genetic information, predisposing genetic characteristics, marital status, partnership status, reproductive decision-making, sexual orientation and any other characteristics or other protected classes recognized by applicable federal, state or local law. Everson Museum of Art is fully committed to equal opportunities for all employees.
Director of Marketing & Communications
Job Title: Director of Marketing & Communications
Status: Full-time
Reports to: Deputy Director
Salary: $65,000 annually
The Everson Museum of Art seeks a Director of Marketing & Communications to lead the Museum’s overall marketing and communications strategy, highlighting the Museum’s mission, reputation, and identity. This position conceptualizes, develops, and implements marketing campaigns to increase visibility and community engagement, promoting our exhibitions, public programs, and educational initiatives. The Director Marketing & Communications reports to the Deputy Director and supervises a team of two staff members.
As a member of the leadership team, this position contributes to strategic planning efforts, participates in key events and meetings, and provides leadership on communications initiatives across all departments.
Responsibilities include:
Strategic Marketing & Digital Communication
- Develop a strategic marketing plan to increase the Museum’s visibility, promote its exhibitions and programs, and ensure alignment with the Museum’s mission and values
- Plan and implement marketing campaigns for all Museum initiatives, including exhibitions, public programs, fundraising initiatives, and earned revenue streams
- Create a timeline for content distribution across all communication platforms.
- Define and oversee the content for digital platforms
- Ensure consistency and clarity in the Museum’s voice across all channels
- Set clear departmental goals and devise strategies to meet the needs of all departments
- Maintain branding for the institution as a whole via the style guide
- Oversee the website and implementation of communication strategy through social media.
Print Communications
- Oversee the design and content of all marketing materials and Museum collateral
- Coordinate all internal and external signage
- Collaborate with all departments on print materials such as family guides, event programs, and exhibition materials
- Negotiate pricing with vendors on print publications
Public Relations
- Serve as primary media contact for the Museum, acting as spokesperson as necessary
- Correspond with the press and manage requests, including press-ready image requests and interviews with staff and artists
- Manage and cultivate press at exhibition openings and special events
- Work with photographers at museum events for promotional purposes
- Write press releases to increase awareness of Museum exhibitions, programs, and events
Administrative
- Track, evaluate and report on the effectiveness of marketing efforts across all platforms
- Evaluate the performance of department employees, setting clear expectations and creating opportunities for growth
- Contribute to the strategic efforts of the Museum by serving on the leadership team
- Lead the Marketing Committee of the Board of Trustees
QUALIFICATIONS
- Three to five years’ experience in marketing, advertising, creative, content development, social media and public relations including vendor and budget oversight, preferably in a museum, cultural or entertainment venue
- Strong computer skills and experience with Microsoft Office, Adobe Creative Suite, database management and content management systems
- Strategic and tactical understanding of digital media, including website user experience and best practices for key social media outlets
- Results-proven track record of developing and implementing successful and innovative marketing and communications strategies
- Ability to work within a fast-paced environment, juggle multiple projects simultaneously with ability to prioritize
- Ability to work as a team player, mentor junior staff and interns, and work with multiple constituencies
- Strong interpersonal communication and organizational skills
- Flexibility to work occasional evenings and weekends for Museum events
This is a full-time position with comprehensive benefits package. Please send resume, cover letter and three professional references to [email protected]. Please reference Director of Communications in the subject line. NO PHONE CALLS PLEASE.